Ever since the Nintendo Wii video game console was introduced in the global market it has taken the world by storm. In the beginning Microsoft Xbox 360 managed to sell more units than Nintendo Wii in the month of September, Nintendo Wii soon overtook Microsoft to reach the top spot for the number of units sold.

Nintendo overtook Microsoft in October when 519,000 units of the game console were sold while Microsoft managed to sell only 366,000 units.

However in terms of revenue Microsoft has overtaken Nintendo Wii. Microsoft earned $354 million in revenue from sales of its video game console while Nintendo managed to earn $246 million for its Wii model and $116 million for its PS3 model.

The third major competitor Sony has also done exceptionally well for itself as it launched newer models. On the other hand the Nintendo Wii has done exceptionally well as it faces supply problems from different quarters of the world.

Though the company should be proud that demand is more than supply nintendo wiis it is trying to close the gap by finding out more ways than one to increase considerable from their current capacity of manufacturing 1.8 million units per month.

The Nintendo Wii is becoming a real competitor to the seventh generation gaming systems like Microsoft's Xbox 360 and Sony's PlayStation 3. The Nintendo Wii was introduced as the successor of Nintendo GameCube. The game console has some great features which has helped it reach the number one spot.

The console has a wireless controller (which is powerful) as well as Wii remote that can be held in the hand and used as a pointing device. This device can detect acceleration in three dimensions making your gaming experience as realistic as possible. Through the WiiConnect24 you are able to receive updates over the internet when the console is in standby mode.

The Nintendo Wii won a lot of accolades and awards at the E3 press conference in 2006. The console was launched in four key markets by December 2006. And in September 2007 the Financial Times declared the Nintendo Wii as the market leader in its category. Today the monthly sales of the console remain better than all its competitors.

In fact reports show that the console has managed to sell more units in USA than Microsoft and Sony combined in the first half of 2007. Nintendo Wii also leads in Japan where it outsells both the consoles of its competitors at a ratio of 3:1 to 6:1 respectively every week.

Even in Australia the Nintendo Wii replaced Microsoft Xbox 360 from the top slot with record sales. Hence today the console has become the leader in all the markets it has established its presence. In fact reports suggest that Nintendo has warned that units will be in short supply throughout 2007.

Microsoft and Sony have known to suffer losses from selling their consoles and have high hopes that software sales will turn the tide n their favor. However Nintendo claims to have optimized production costs as a result of which it is earning good margin on every console sold to the customer.